Privacy Policy
At Aquarium Extravaganza, we respect your privacy and take the protection of your personal information seriously. This policy explains exactly what data we collect when you visit our site, why we collect it, how we use it, and what rights you have. We do not sell your data. We are an independent aquarium resource — just fish lovers helping other fish lovers.
Who We Are
AquariumExtravaganza.com is an independent aquarium and fishkeeping resource website. We publish care guides, product reviews, setup tutorials, and educational content covering freshwater, saltwater, and planted aquariums. For all privacy-related matters, we are the data controller responsible for your personal information. You can reach us using the contact details at the bottom of this page.
What Information We Collect
Information you give us directly:
- Contact form submissions — your name, email address, and message when you reach out to us.
- Newsletter sign-ups — your email address if you choose to subscribe to our updates.
- Comments — your name, email address, and comment text if you leave a comment on our content.
Information collected automatically:
- Log data — your IP address, browser type, pages visited, time on page, and referring URL.
- Device information — device type, operating system, and screen resolution.
- Cookies and analytics data — small files stored in your browser that help us understand how the site is used. See Section 05 for full details.
How We Use Your Information
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Responding to contact inquiries | Name, email, message | Legitimate interest / Consent |
| Sending newsletters (if subscribed) | Email address | Consent |
| Improving site performance | Analytics, log data | Legitimate interest |
| Preventing spam and abuse | IP address, form data | Legitimate interest |
| Displaying and moderating comments | Name, email, comment | Consent |
| Complying with legal obligations | Any relevant data | Legal obligation |
Affiliate Links & Third-Party Products
Some links on AquariumExtravaganza.com are affiliate links, primarily through the Amazon Associates program. If you click a link and make a purchase, we may earn a small commission at no additional cost to you.
Important: Affiliate relationships never influence our editorial recommendations. We only link to products we have genuinely researched or used. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
When you click an affiliate link, you are transferred to a third-party website. From that point, their privacy policy governs your data — not ours.
Cookies & Tracking Technologies
- Essential cookies — required for the site to function. Cannot be opted out of without disabling the site entirely.
- Analytics cookies — we use Google Analytics to understand how readers find and use our content. Data is aggregated and anonymized.
- Preference cookies — remember display choices you have made so you do not have to reset them on every visit.
- Affiliate tracking cookies — set by third-party retailers when you click an affiliate link. Governed by that retailer’s own privacy policy.
You can control or delete cookies at any time through your browser settings.
Do Not Track: We respect browser Do Not Track signals and, where technically feasible, limit analytics tracking for users who have it enabled.
How We Share Your Data
We do not sell, rent, or trade your personal information to any third party. We share limited data only in these situations:
- Service providers — our hosting provider, email delivery service, and analytics platform process data only on our behalf under strict agreements.
- Legal requirements — we may disclose data if required by law, court order, or governmental authority.
- Business transfer — in the unlikely event of an acquisition or merger, we would notify you before any transfer occurs.
No advertising networks receive your data from us.
How Long We Keep Your Data
- Contact form messages — retained up to 24 months from last correspondence, then permanently deleted.
- Newsletter subscriptions — retained until you unsubscribe. Removed from our active list within 30 days.
- Comments — retained while the associated article is published. Deleted within 14 days of a removal request.
- Analytics data — retained for 26 months via Google Analytics, then automatically anonymized.
- Server log files — automatically deleted after 90 days.
Your Rights
- Right to access — request a copy of all personal data we hold about you.
- Right to rectification — ask us to correct inaccurate or incomplete data.
- Right to erasure — ask us to delete your data, unless legally required to retain it.
- Right to restrict processing — ask us to pause processing while a dispute is being resolved.
- Right to data portability — request your data in a structured, machine-readable format.
- Right to object — object to processing based on legitimate interest at any time.
- Right to withdraw consent — withdraw consent for newsletter or comment data at any time.
California residents (CCPA): You have the right to know what personal information is collected, the right to delete it, and the right to opt out of its sale. We do not sell personal information.
EU/UK residents (GDPR): All rights above apply in full. You may also lodge a complaint with your local supervisory authority.
To exercise any of these rights, contact us at info@aquariumextravaganza.com. We will respond within 30 days.
Children’s Privacy
AquariumExtravaganza.com is not directed at children under the age of 13. We do not knowingly collect personal information from anyone under that age. If you believe your child has submitted information to us, please contact us immediately and we will delete it promptly.
Data Security
We take reasonable technical and organizational measures to protect your personal data, including SSL/TLS encryption, restricted internal access, regular security updates, and secure hosting. No method of internet transmission is completely secure. In the event of a data breach, we will notify you and relevant authorities within 72 hours as required by law.
Changes to This Policy
We may update this policy from time to time. When we make a material change, we will update the “Last updated” date at the top of this page. Your continued use of the site after any changes constitutes acceptance of the updated policy.
Questions About Privacy?
If you have any questions, concerns, or data requests, get in touch. We take every inquiry seriously and will respond within 30 days.
